Selected work
Website concepts for wellness and service-based brands.
Every one is designed around a real business goal: making the offer clearer, building trust faster, and helping visitors feel ready to reach out, book, or buy. Click into any concept to see the full page.
These are fictional website concepts created to demonstrate strategy, design, messaging and user experience. The businesses, testimonials, qualifications, pricing, statistics and claims shown are illustrative only.
Signature Practice Website — Sample Concept
Naturopath Practice Homepage
A clear homepage for a naturopathy practice — an easy-to-follow booking path, real trust signals (qualifications, experience, client care), and a first-time visitor's path to "yes."
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Booking Flow — Sample Concept
Wellness Clinic Booking Page
An easier booking experience — choosing a service, choosing a practitioner, picking a time, and filling in intake details, all in one simple flow.
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Atmospheric Booking Journey — Sample Concept
Boutique Hotel Website
An image-led concept for an intimate boutique hotel — editorial, spacious, and built around a clear path from browsing rooms to booking a stay.
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Personal Brand & Consultation Funnel — Sample Concept
Life Coach Personal Brand Website
A grounded personal-brand concept for a life coach — emotional trust, a clear signature program, and a direct path to a free consultation.
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Workshop Landing Page — Sample Concept
Focused Offer Landing Page
A single-conversion-goal landing page for a founder-led workshop — clear outcomes, objection handling, and a strong mobile checkout path.
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Premium Service Business — Sample Concept
Home Organisation & Relocation Website
A calm, discreet concept for a premium home organisation and relocation concierge — founder-led, trust-focused, and built around a private inquiry.
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Course Launch Page — Sample Concept
Wellness Course Launch
A full launch page for a health course — what's included, who it's for, social proof, and a simple sign-up flow that doesn't overwhelm.
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One-Page Profile — Sample Concept
Health Coach Profile
A single-page profile for a health coach — credentials, story, and a direct booking path, without the clutter of a multi-page site.
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Wellness Store — Sample Concept
Supplement & Product Shop
A simple, well-structured product shop for a wellness practice selling supplements, courses, and digital resources.
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Waitlist Page — Sample Concept
Cohort Launch & Waitlist Page
A pre-launch page for a group course — early sign-up, a clear countdown, and enough detail to build genuine interest before doors open.
Open Concept →Your Next Step
Imagine what this could look like for your practice.
Tell me what is changing in your business, what currently feels difficult, and what you would like your brand or website to help you achieve.
No commitment · A human reply within 1–2 business days · Fixed, transparent pricing