Websites I'd love to build.
These are sample concept builds, not live client projects unless stated otherwise. Each one is a real exercise in solving a specific problem — making an offer clearer, removing friction from booking, or giving a launch the structure it needs.
Click into any concept to see the full page. Every one is designed around a real business goal: making the offer clearer, building trust faster, and helping visitors feel ready to enquire, book, or buy.
Signature Practice Website — Sample Concept
Naturopath Practice Homepage
A clear homepage for a naturopathy practice — an easy-to-follow booking path, real trust signals (qualifications, experience, client care), and a first-time visitor's path to "yes."
Programme Launch Page — Sample Concept
Wellness Programme Launch
A full launch page for a health programme — what's included, who it's for, social proof, and a simple sign-up flow that doesn't overwhelm.
One-Page Profile — Sample Concept
Health Coach Profile
A single-page profile for a health coach — credentials, story, and a direct booking path, without the clutter of a multi-page site.
Booking Flow — Sample Concept
Wellness Clinic Booking Page
An easier booking experience — choosing a service, choosing a practitioner, picking a time, and filling in intake details, all in one simple flow.
Wellness Store — Sample Concept
Supplement & Product Shop
A simple, well-organised product shop for a wellness practice selling supplements, programmes, and digital resources.
Waitlist Page — Sample Concept
Cohort Launch & Waitlist Page
A pre-launch page for a group programme — early sign-up, a clear countdown, and enough detail to build genuine interest before doors open.
